At the age of 21, she founded the shape-wear company Waist Trainer with $5,000 NZD in savings. In the first 18 months she sold over 100,000 units to over 90+ countries around the world, working with Kylie Jenner.
In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year.
In December 2017, Iyia founded and launched a woman's fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.
In today's episode, Iyia provides insights into what has been the keys to her marketing success.
0:44 The waist trainer and working with Kylie Jenner.
6:10 How important is branding?
7:28 Lessons learnt marketing.
9:22 Changes in marketing in the last 5-6 years.
11:22 Biggest marketing failure.
13:18 How do you deal with bad publicity?
15:42 How has her marketing varied between businesses?
17:50 Key ingredients for successfully marketing your business.
19:04 The importance of spending money on marketing.
20:50 Define branding.
22:30 Do businesses need to be on all social media?
23:24 Key things to think about with marketing.
25:40 Understanding the target market.
26:28 Final tips for marketing.